AI Insights · Timothy · July 2022
Top 5 Books and Reference Apps in Africa Q2 2022
Discover the performance trends of the top 5 Books and Reference applications on a unified platform in Africa during Q2 2022, with insights on downloads, revenue, and active users.
The second quarter of 2022 saw notable activity in the Books and Reference app category across Africa. Here’s a closer look at the performance of the top 5 applications, based on data from Sensor Tower.
King James Bible - Verse+Audio experienced a consistent increase in weekly downloads, peaking at around 218K in mid-May. The app's weekly revenue fluctuated, reaching its highest at $48 in early June. Active user numbers remained relatively stable, averaging around 5.4M throughout the quarter.
The app القرآن الكريم كامل بدون انترنت showed a significant decline in weekly downloads from 528K in early April to around 68K by the end of June. Despite this drop, weekly active users remained strong, averaging around 1.5M to 2.5M.
القرآن الكريم - مصحف المدينة had a more modest download rate, with weekly downloads starting at 169K and dropping to around 16K by the end of the quarter. Active users for this app hovered around 340K, showing a slight decline over the period.
Bible Offline-KJV Holy Bible saw a steady increase in weekly downloads, reaching a peak of approximately 38K in mid-June. Active users also showed an upward trend, growing from 170K to about 270K. Revenue for this app was negligible throughout the quarter.
Finally, YouVersion Bible App + Audio maintained a stable download rate, with weekly downloads ranging from 33K to 48K. Active users remained strong, averaging around 2.5M to 2.7M.
These trends highlight the varying dynamics within the Books and Reference category in Africa. For more detailed insights and data, visit Sensor Tower.
